• Good Ads and media campaigns can promote a film’s success and vice versa

• Ads, banners, flex, media trailers etc form the main pillars to the launch of a movie as they come far before the film’s release

• If the shots taken don’t have the desired quality, it has negative effects on the minds of the public, whatever the medium be

• Scope of image editing here with a range of possibilities/services

• In-house processing adds to many risks like overburdening of staff, cost increase, wastage of creative time and energy etc.

• Benefits of post processing services/outsourcing

No other recreation has taken us head over heels as the glossy and mesmerizing film industry has done. As a mass entertainer and a mob-mover, the films sometimes take the role of people integrators, moral makers and or to make things worse, iconoclasts. But how far do we know the film industry in detail? How many of us know the hassles and hurdles involved? From the germination of a thought to the final output as spotless movie, a film’s course is not a bed of roses.

Advertisements and media campaigns act as the harbingers of films waiting to be released which make the first impression about a movie. Ads, banners, flex, media trailers etc form the main pillars to the launch of a movie as they appear far before the film’s release. Good ads and media campaigns can boost a film’s success. On the other hand, they can have an impact on film adversely because of the poor and undesired quality. These problems need to be addressed in detail before the promotion of a particular film.

Even though the shots and the locations are carefully selected, there can be various flaws which need thorough attention if they should not have unpleasant effects on the public. There can be technical errors, lighting errors, complete mismatch of the backgrounds or even in the overall quality of the shots taken. These ill manifestations that come on the ads or media trailers or any other such media are to be isolated before they come to the scrutiny of the public eye.

The scope and possibilities of image editing service is endless. A dreary background can be altered and a tantalizing scenic backdrop can be transported to a shot through clipping path/Image clipping . The errors that occur in the course of a movie can be related to both video and photo sequences. The photos or images which are used for the print media that covers the banners and posters have much significance as they reach the people quickly. The flaws in these photos can be edited efficiently by image editing.

For example, suppose in the much adored James Bond movie, a shot has been taken in Los Angeles and the art promoter wants to show off the scenic beauty of the English country side in the posters, as fancies have no bounds! Are you thinking how this is possible? Simple! The answer for this often posed question is ‘Image Editing Services’. The desired makeover can be done through clipping path service where the Pen tool in Photoshop comes into picture. This can make a complete transformation of whole scene.

As actors and actresses are treated almost as idols, even minute flaws, even in their complexion, can cause a great uproar among their fans. An undesirable scar on the face of the actor, the uninvited laugh lines that make the smile of the actress dull – all these can be removed using photo editing. Skillfull application of blemish correction /Photo Restoration Services will make the much adored heroes and heroines perfectly in place. Intricate hairstyles can be made attractive through photoshop image masking services.

Terrific and delightful changes can be attributed to images by addition or deletion of features or images through the powerful digital photo manipulation service which give the pictures a hypnotic and larger than life effect. Improper lighting or camera lens settings will cast artificial colour tones in the shot, a complete displeasure to the eyes. Through Photo colorization Services, these negative aspects can be avoided which would add to the quality of the ads or other means of film promotion. Image quality can be given a pinch of rich look through Image enhancement.

Other than these, special animation and graphics effect can be brought to the trailers shown through 2D/3D animation services, which would give a magical effect to the sequence displayed. In a nutshell, the creative hands of photo editing run through all the areas of film advertisement campaigns for the clean, impressive and constructive promotion of films as a whole.

The giants in film industry undertake all the processes involved and do them in-house. But for the mediocre film makers, in-house processing involved in the movie and the ad campaigns has many risks. Some of them are overburdening of staff, cost increase, wastage of creative time and energy etc. Much of the valuable time and energy is deviated to the string of editing processes which could have been easily diverted to many other essential purposes.

Now let’s take a look at the benefits of outsourcing! When these image editing service needs in the film industry are outsourced, you are automatically going away from number of hurdles on the way of a good movie ad campaign. One of the most advantageous aspect of outsourcing is that you are escaping the stress of recruiting additional staff for the editing work. Recruiting new staff necessitates the producers to look for various avenues to pay them which in turn causes unnecessary and additional expenses and wastage of a lot of creative time and energy. By outsourcing the editing works, all their attention can be focused on the valuable commercial aspects of the movie which would make it a big hit in the industry.

Article by : Rarima N S

SBL – Technology People Trust

http://www.sblgraphics.com/photo-manipulation_service.aspx